Leading industry experts

The two-day conference will cover key embedded topics like IoT, automotive, and security, while drawing from the industry's roots with topics like firmware development, debugging, and open-source hardware and software.


Chance Dunlap
Director, Infrastructure Power, Intersil Corporation

Chance is the Director of Infrastructure Power at Intersil. He has worked in the power electronics industry for the past 16 years in applications, business development and marketing roles, supporting a range of power products from digital power to isolated controllers. He holds six patents, has published several technical papers and presented at many symposiums and conferences. Chance received his BSEE from Purdue University and MBA from the University of Arizona.

Bob Zeidman
Founder, Zeidman Technologies

Bob Zeidman is the founder of Zeidman Technologies and is considered a pioneer in the fields of software synthesis and software analysis. He is also the president and founder of Software Analysis and Forensic Engineering Corporation, the leading provider of software intellectual property analysis tools, having pioneered the field. He is also the president and founder of Zeidman Consulting, a premier contract research and development firm in Silicon Valley that provides engineering consulting to law firms about intellectual property disputes. Bob holds 22 patents, has written five textbooks, and was named the 2010 and 2015 Outstanding Engineer in a Specialized Field for Pioneering Contributions to the Field of Forensic Software Analysis in IEEE Region 6 Central Area. He has a Master's degree in electrical engineering from Stanford University and two Bachelor's degrees, one in physics and one in electrical engineering, from Cornell University.


Joyce Mullen
Vice President and General Manager, Dell OEM Solutions

Joyce serves as vice president and general manager of Dell OEM Solutions. This global division serves original equipment manufacturers (OEMs) that resell Dell hardware and services as part of their own branded products. Dell supports over 4,000 OEM customers around the world in more than 40 distinct industry verticals. In this role, Joyce leads the global sales, services, product development, marketing, operations and telecommunications teams. Joyce earned a bachelor’s degree in International Relations from Brown University and an MBA from Harvard Business School.

Simon Davidmann

Simon Davidmann
Simon Davidmann, Founder and CEO, Imperas Software Ltd.

Simon Davidmann is founder and CEO of Imperas and initiator of Open Virtual Platforms. Previously, he was a VP in Synopsys following its acquisition of Co-Design Automation, the developer of SystemVerilog. Prior to founding Co-Design Automation, Simon was an executive or European GM with 5 US-based EDA startups including Chronologic, which pioneered the simulator VCS, and Ambit, which was acquired by Cadence for $280M. Simon was one of the original developers of the HILO logic simulation system, co-authored the definitive book on SystemVerilog, and is a visiting Professor of Digital Systems at Queen Mary, University of London.


Rhonda Dirvin
Director of IoT Verticals, ARM

Rhonda Dirvin is an experienced electronics-industry veteran, who began her career with Motorola, where she worked for 17 years in a variety of roles including marketing and operations. Since 2011, she has worked in several marketing and strategic capacities at ARM, including digital marketing and alliances. She now helps drive ARM’s marketing strategy for IoT vertical applications.


Niall Cooling
CEO, Feabhas Limited

Niall Cooling is a Chartered Engineer and CEO at Feabhas, the UK’s leading independent provider of training and consultancy for real-time embedded systems development and software competency. Niall delivers training and provides consultancy and mentoring to a wide variety of electronics companies, ranging from smart metering and industrial control to telecommunications and defense. His training repertoire includes courses on the ARM Cortex family, and he is also a former member of the steering group for the AAE/AAME accreditation program. Niall is a regular guest speaker at industry conferences and events throughout the world, where he brings a particular interest in establishing competency frameworks for embedded software engineering.


Jared Fry
Field Applications Engineer, LDRA

Jared graduated from Western New Mexico University with degrees in Mathematics and Computer Science. His career began in the defense industry working for Lockheed Martin. There, Jared served as a software engineer working on various projects ranging from missile and radar systems, training simulations, and software testing. With LDRA he leverages these experiences as a consultant, assisting clients throughout the development process to produce a quality and certifiable product.


Usman Shuja
VP of Business Development, SparkCognition

Usman Shuja is Vice President of Business Development at SparkCognition, a cognitive analytics startup that is applying Artificial Intelligence to solve cyber-physical security challenges. In this role, he is responsible for developing new markets for Cognitive and AI technologies, including IBM Watson-powered applications. Previously, Usman worked as a management consultant at the Boston Consulting Group (BCG) and as a software engineer at IBM, and founded a startup focused on AI and computer vision. He holds a bachelor’s degree in Computer Science from the University of Texas at Austin and an MBA from the Kellogg School of Management at Northwestern University.


Dipesh Mukerji
‎VP Marketing & Strategy, KINGSTAR

Dipesh’s balanced portfolio of experience spans more than 13 years of implementing software technology, product management, and marketing for the mobile and Internet of Things industries. Dipesh has implemented software, tools, and best practices at both startups and large-scale enterprise organizations that service the gamut of B2E, B2C and B2B customers. He holds an M.B.A from Babson College and a B.S. in Information Decision Systems from Carnegie Mellon University.


John Milios
‎CEO, Sendyne

John Milios is the CEO of Sendyne, a New York-based company that focuses on sensing, modeling, and control technologies, while developing approaches for solving the issues associated with large-scale storage. This, in turn, enables cost reductions and superior performance in terms of battery-pack utilization, enhanced cycle life, and accurate capacity prediction. Milios was the technical lead of the SMBus standard, a member of the Bluetooth Architectural Review board, on the Steering Committee of Smart Battery System Implementers’ Forum, a former CTO & VP of Semtech, and the president of USAR Systems, a privately held Inc500 company.


Paul Blinzer
Fellow, AMD and System Architecture Workgroup Chair, HSA Foundation

Mr. Paul Blinzer works on wide variety of Platform System Software architecture projects and specifically on the Heterogeneous System Architecture (HSA) System Software at Advanced Micro Devices, Inc. (AMD) as a Fellow in the System Software group. Living in the Seattle, WA area, during his career he has worked in various roles on system level driver development, system software development, graphics architecture, graphics & compute acceleration since the early '90s. Paul is the chairperson of the "System Architecture Workgroup" of the HSA Foundation. He has a degree in Electrical Engineering (Dipl.-Ing) from TU Braunschweig, Germany.


Amey Deosthali
‎Director of Embedded Imaging, AMD

Amey manages the Medical and Print Imaging business at AMD, where he is responsible for P&L management, business development, and technical marketing efforts. Prior to joining AMD, Amey worked at Texas Instruments, contributing to his several years of business and engineering management experience in the embedded and mobile communications industries. Amey holds a MSEE from The University of Texas at Austin and MBA from University of California, Irvine.


Gary Jacobson
Principal Engineer, General Purpose Products Unit, Renesas Electronics America Inc.

Gary Jacobson is a principal engineer in the General Purpose Products Unit, where he is responsible for applications engineering support across multiple applications and product lines, including serving as a key member of the Renesas RZ microprocessor family and Renesas Synergy™ Platform support teams.

Mr. Jacobson brings 40 years of experience working with a wide variety of real-time embedded systems, including industrial products, medical equipment, networking, and banking systems. Prior to joining Renesas Electronics America in 2011 he held a number of successful engineering positions, most recently as senior fellow at Pitney Bowes.

Mr. Jacobson holds 33 U.S. patents in a variety of areas, including motor control, sensors, machine control, remote diagnostics, and security.


Neil Trevett
President of the Khronos Group and Vice President of Mobile Ecosystem at NVIDIA

Trevett was elected President of the Khronos Group in 2001, where he created and chaired the OpenGL ES working group, which has defined a standard for 3D graphics on embedded devices. Trevett also chairs the OpenCL working group at Khronos defining an open standard for heterogeneous computing. In July 2005 he became Vice President, Mobile Ecosystem at Nvidia where he is responsible for enabling and encouraging visual computing applications on non-PC platforms, including mobile phones.


Vincent Perrier
Chief Marketing Officer, MicroEJ

Vincent Perrier is in charge of products and marketing at MicroEJ, an independent software vendor of cost-driven solutions for the smart digital world. He joined MicroEJ as Chief Marketing Officer in 2015 after 20 years of international experience in the USA and Europe with high-tech software vendors in the embedded systems and electronic design automation (EDA) fields, and with semiconductor vendors. In 2003, Vincent founded CoFluent Design, a fast growing startup, where he was CTO until Intel acquired the company in 2011. Vincent continued to drive Intel CoFluent technology for four years as site director in France. Prior to that, Vincent was in charge of the marketing of innovative product lines with Wind River, a world-leading provider of embedded solutions. Vincent holds a Master of Science degree in Electrical Engineering and Computer Science.


Jerry Leitz
Director of Field Engineering at IntervalZero

Jerry has over 25 years of experience developing high performance motion control and vision systems, as well as developing real time software to control automation equipment. Prior to joining IntervalZero, Jerry was the Software Development Manager at Pitney Bowes, where he helped develop very large scale mailing and sorting machines. He was brought there in 1999 to help develop a purely software-based motion control system. These systems used custom ethernet based servo amplifiers and could have over eighty servo motors on one machine. He holds a BS in Electrical Engineering from Lafayette College, and has received twelve US patents.


Arnaud Mathieu
Program Director, Watson IoT Platform Development, IBM

Mr. Mathieu oversees the research, development, and operations teams for the Watson IoT Service on IBM Bluemix, as well as for the IBM MessageSight offering. He has held various technical and management roles during his 20 year career at IBM, most recently being responsible for the Financial Services Solutions development organization. Mr. Mathieu also worked with Tivoli earlier in his career, and graduated from Ecole Centrale Paris (ECP) in Paris, France.


Matthew Bollom
Product Manager for NI InsightCM, National Instruments

Matthew Bollom is the Product Manager for NI InsightCM, National Instruments’ online, distributed condition monitoring solution and platform. He is responsible for the growth and development of the product by working closely with customers, a global sales team, large partner network, and R&D in order to provide NI’s customers with a complete condition monitoring solution. His interests lie in edge computing and management of a distributed network of intelligent nodes. Outside of this, Bollom is also responsible for NI’s Energy solutions, including the NI Grid Automation System and Power Utility protocols (DNP3, IEC 61850, and IEC 60870-5). Since joining NI in 2013, Bollom has held positions including product marketing and applications engineer. He has worked extensively to support and train customers on NI’s embedded products and software offerings. Bollom earned his bachelor’s degree in biomedical engineering with a certificate in computer science from the University of Wisconsin.

2016 registration is now open!

Reserve your spot: click here to register.